Why Signet wants your old diamonds The parent company of retailers Kay and Zales, which sells six collections made from repurposed metals and diamonds, wants to design more.

💎 Why is that ugly ring still sitting in a drawer? Signet is incentizing customers to return old jewelry so it can be recycled into new pieces -- reducing waste, reusing precious materials, and giving gems a second life. trellis.net/article/diam...

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