Evaluation and Visitor Research Network Book Club
Members of the Evaluation and Visitor Research Network (AMaGA) will gather online from this week to discuss John Falk’s new book, Leaning into Value: Becoming a User-Focused Museum (Rowman and Littlefield, 2025). (from the back cover) This book: … provides guidance to museum leaders struggling to navigate today’s often tumultuous, ever-changing economic, political, leisure and educational landscape. Provided is a concrete framework for maximizing institutional success, a continuous Value Realization process that enables museum leaders to effectively: 1) Calibrate the needs and interests of their current and potential users; 2) Articulate how and why they create value so they can foster enduring relationships with users; 3) Create an ever-evolving series of products and services that consistently deliver unique value to an ever-more diverse set of constituencies; and finally, 4) Validate their activities through empirical processes that promote evidence-based decision making and catalyze measurable, year-on-year improvements in their organization’s community value.
