If tackling GEO feels overwhelming, start here 👆
This checklist outlines practical steps to help education institutions strengthen visibility in both traditional and AI-powered search.
And, if you need help any help with implementation, we’re always here!
#AISEO #AIinEducation #GEO #K12Marketing
❕K-12 providers, what social media platform do you use most?
1️⃣ Facebook
2️⃣ Instagram
3️⃣ Linkedin
4️⃣ Other (share in the comments!)
#K12Education #K12Marketing
Running a K-12 brand is already a full-time job. Consistent, strategic marketing can easily fall to the bottom of the list.
That’s where the right partner comes in. Here's what a good K-12 marketing partner actually does ⬇️
🧵1/4
#EdTech #EduSky #K12Marketing
Clicks are great, but conversions are better.
→ Swipe for PPC tips built for education brands, and reach out if you'd like support putting them into action!
#EducationMarketing #K12Marketing #PPC
Wondering how your 2025 results stack up against others in the education industry? Use these benchmarks to spot what’s working, fix what isn’t, and make sharper decisions in 2026.
🔗 Check out the full benchmarks here: static1.squarespace.com/static/6033c...
#Education #K12Marketing #Marketing
🗓️ We’re now in Phase 3 of the K-12 buying cycle, the consideration, trial, and bidding stage.
Decision-makers are digging into details, validating outcomes, and looking for confidence before they commit.
➡️ Swipe for what matters most in this phase.
#EduSky #K12Marketing #MarketingStrategy
Hi, we’re Ed2Market. Nice to meet you! 👋
If you need help reaching K-12 leaders and educators from a marketing partner who understands the education space, let’s chat ➡️ www.ed2market.com
#Education #EducationMarketing #K12Marketing
Here's the truth: Usage matters more than features. In K-12, a great product only succeeds if students benefit and teachers actually use it. That’s what drives purchases and renewals: usage that leads to student impact.
#EdTech #EduSky #K12Marketing #Marketing
📉 Noticing a dip in your metrics?
In #K12marketing, engagement often slows in late November & December as educators wrap up the semester and take time off. It’s a normal slowdown, not a sign your campaigns are failing. Stay consistent & top of mind for Phase 3 in January.
#EdTech #Marketing
2️⃣ Segment and personalize.
You can’t send the same message to a superintendent and a counselor. Micro-segmentation boosts engagement, lowers CPLs, and proves you understand each decision-maker’s needs.
🧵3/6
#K12Marketing
Free Resource: Audience & Persona Planner!
Unlock a deeper understanding of the target audience(s) for your educational product with our FREE, editable planner.
👉 Download it here: static1.squarespace.com/static/6033c...
#EdTech #K12Marketing #MarketingResource
We’d all love instant sales, but in education, decisions take time. Nurturing with helpful content keeps you top of mind and builds a funnel of future customers.
Need help with your nurturing campaigns? Reach out—we’re here to help!
#EducationMarketing #K12Marketing #MarketingTips
☀️ We’re in the final stretch of summer, but there’s still time to engage K-12 educators!
Many teachers are using these last weeks to plan for the school year—searching online for fresh ideas and tools. Here are 7 content ideas you can use to connect ⬇️
#K12Marketing
➡️ Education companies, which marketing channel drives the best results for you?
A. Email campaigns
B. Live events/webinars
C. Social media
D. Other (comment below!)
#EdLeaders #EdTech #K12Marketing
Now’s the time to share targeted emails, build trust through webinars and workshops, and show up on social with strategic ads. Educators are researching and comparing options, so make sure your brand is in the mix (and stands out!). #EdChat #EducationMarketing #K12Marketing
7️⃣ Provide value beyond the paywall—offer tools and resources everyone can use.
8️⃣ Nurture leads post-event with tailored follow-ups and exclusive offers.
Share your top tip for successful live events!
#EdLeaders #EducationEvent #K12Marketing
→ SEO that helps educators find you
→ Top-of-funnel content for decision-makers
→ Building trust through thought leadership (not just product promotion)
Let us know if you could use a hand—we’re here to help!
#EdChat #EdTech #EdLeader #K12Marketing
We hear it every day: reaching & supporting schools is tougher than ever. Budgets fluctuate, politics get complicated, & educators are overwhelmed.
Our latest blog post shares 5 essential ways to rethink your strategy for maximum impact, right now. buff.ly/E5sCY1e
#EducationMarketing #K12Marketing
Hey social media friends, join the Social Media Managers Discord if you'd like a place to chat, vent, or swap ideas about social media/comms! DM for the invite link (it expires after a week, so it changes)!
#socialgov #govcomms #schoolpr #k12marketing #higheredmarketing
Hey social media friends, join the Social Media Managers Discord if you'd like a place to chat, vent, or swap ideas about social media/comms! discord.gg/TaqfzAMd
#socialgov #govcomms #schoolpr #k12marketing #higheredmarketing
