#KelloggInsight

Glow up or blow up? ✨

When consumers feel deeply connected to a brand, even small changes can spark big reactions.

Don’t miss Tim Calkins’s #KelloggInsight interview for tips on how to protect your company from rebrand backlash.

Read more: kell.gg/979116

Are Whistleblowers Seen as Heroes or Snitches? It Depends. Reporting workplace misconduct often requires choosing between morality and loyalty. New research explores how that trade-off is viewed by others.

Cool little write-up today from #KelloggInsight
about our work on moral judgments of whistleblowing among coworkers, led by newly minted prof
@zberry.bsky.social.

Do snitches get stitches? Read on to find out...

insight.kellogg.northwestern.edu/article/are-...