Political journalists need to stop playing into this game, by quoting these verbal smokescreens as if they're serious serious public statements. My advice would be to publish only the first use.
The second time they're used, add to a Key Messages website maintained by a consortium of newsrooms […]
Political talking points - or "key messages" as Nicky Hagar called them in The Hollow Men - are a cancer on political communication. Expressly designed to allow politicians to make public statements without actually *saying* anything.
There's some great examples in last week's FOP on RNZ, where […]
Heading to Cambridge today to run a messaging session for three senior executives who are launching a major new report this month. #keymessages #mediatraining
Busy day today with two sessions with clients: the first is a full-day #mediatraining course in London and in the second we'll be testing messaging with a CEO ahead of a big announcement. #mediatraining #keymessages
Simon Décary’s #KeyMessages from the #COVIDRehab forum:
📌 Quebec implemented a 15-site integrated care model, delivering care to thousands of Long COVID patients from 2020-2025
Samantha Hancock’s #KeyMessages from the #COVIDRehab forum:
📌 The return-to-work process for people with Long COVID is non-linear and individualized
Todd Davenport’s #KeyMessages from the #COVIDRehab forum:
📌 Long COVID symptoms have a basis in bioenergetic impairment, which can be demonstrated using 2-day CPET
Stay updated with the key messages from the RCN Northern Ireland Board meeting held on 17 February 2025🔑Communication is key. Stay informed.#NorthernIrelandBoard #KeyMessages #2025
www.rcn.org.uk/northernirel...
I advocated with Trainee Health Psychologist Sarah Olaluyi and #HAEUK in the House of Commons yesterday. #Keymessages 1) Those with HAE need access the best medication for their own circumstances 2) A&E staff need the tools and training to identify HAE 3) HAE patients need PSYCHOLOGICAL SUPPORT
