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75th Spielwarenmesse Sets New Standards in the Toy Industry Amidst Celebrations The 75th Spielwarenmesse showcased unprecedented global participation, boasting over 2,300 exhibitors and nearly 59,000 trade visitors, amid celebrations and industry trends.

75th Spielwarenmesse Sets New Standards in the Toy Industry Amidst Celebrations #Spielwarenmesse #Kidults #ToyAwards

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Kidults are saving the toy industry by spending billions Adults playing with toys are the industry’s most important age group.

Have fun and stay curious. 💫

"Circana found that kidults account for 28% of global toy sales, an increase of 2.5% since 2022. Kidults going ham for toys may signify an increased desire to find stress relief in simple pleasures and a decrease in the stigma associated with being childish."

#Kidults

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Why a creepy monster is America's must-have doll The Labubu doll's U.S. surge is similar to classic toy frenzies — like Beanie Babies and Cabbage Patch Kids.

www.axios.com/2025/07/09/l... #Labubu #toys loved by #kidults #GenZ #dolls #fashion

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Soon the eggs will be hatched outdoors #gijoe #kidults #80s

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C’è un momento, nella vita di ogni nerd, in cui il passato e il presente si stringono la mano.#AirMaxDN2025 #AirMaxTourYellow #collaborazioneNikeLEGO #collezionismoLEGO #culturageek #Fashion #kidults #LEGOminifigure #LegoNike #modanerd #modapopculture
www.corrierenerd.it/nike-air-max...

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Ni tan niños, ni tan adultos: Así consumen los kidults y por qué tu tienda online debería prestarles atención En un mundo donde las líneas entre juventud y madurez son cada vez más difusas, ha surgido un perfil de consumidor que está transformando industrias enteras: los kidults. Lejos de ser una simple curio...

🎯 Los #kidults son adultos que compran juguetes, coleccionan cómics y ven series animadas… y son un mercado en auge.
¿Tu tienda online ya está lista para hablarle a este consumidor?
👉 Descubre el fenómeno completo: s.menix.mx/bwph8
#ecommerce #marketingdigital #nostalgia #MenixTips

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🧸 Not Just for Kids Anymore...

Did you know 40% of Build-A-Bear’s customers are adults now? 

💬 Did you ever make a Build-A-Bear as a kid? Would you make one now?

#BuildABear #Kidults #MillennialNostalgia #Leonhart #1990sKids #GenXMemories #FeelGoodTrend

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Move Over, Kids. Hasbro Wants Adults to Play. The toy and game company wants teens and adults to buy more of its products to boost growth as tariffs loom large over the industry.

Kind of old news, but the WSJ notes that #kidults are driving the #toy industry. #GenX (cough, myself included) grew up with #StarWars toys. Now that we've got cash, we spend it on the things we loved as kids but couldn't buy. That's floated down to #GenZ (my kids).
www.wsj.com/articles/mov...

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Baby Raptor is coming… Developed by Cobra Genetic Research Center 🧬🔬🏢😈 #gijoe #80s #kidults #vintagetoys #toyphotography #collector

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Amanti delle medical series a raccolta: gli appassionati di Dr.#CranioCreations #diagnosi #escaperoom #giochidagruppo #giochidatavolo #giochiinvestigativi #giochiperfamiglie #kidults #MedicalMysteries #medicalseries #miami #mistericlinici #MurderParty
www.corrierenerd.it/medical-myst...

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How toy and game companies are winning back their grown-up former customers | CNN Business

How toy and game companies are winning back their grown-up former customers
By @BuchElisabeth www.cnn.com/2023/10/21/b... - via @cnn #kidults

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