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🚨 All My Magazine Articles… In One Video! ✨

Curious about the stories I’ve written? From lifestyle to culture to inspiration, I’m sharing every article I’ve published—plus behind-the-scenes insights you won’t see anywhere else!

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Save Water Through Innovations in Textile Industries The other name of the water is ‘Live’ or ‘life’. No creature can be alive without water. It is required not only for drinking but also for domestic uses, cleaning, industrial uses, and tree plantations.

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From Cup to Cloth: Understanding the Journey of Coffee Ground Fabric Coffee ground fabric is more than a trend. It represents a thoughtful, science-driven approach to sustainability in the textile sector.

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Gartex Texprocess India 2025: Record-Breaking Attendance and Industry Innovations Mark a Landmark Edition Gartex Texprocess India 2025 concluded in Mumbai with remarkable success, drawing a record 10,283 visitors from 230 Indian cities and five countries.

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Market Overview and Government Support Technical textiles are textile materials and products that are the material for their technical performance and functional properties, rather than for aesthetics or decorative purposes.

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The European Textile Market: Sustainability, Regulations, and Business Potential for India Europe’s textile market is poised for transformation with sustainability at its core. Indian textile businesses, with their diverse raw material base, skilled workforce, and growing sustainability focus, are well-positioned to meet this demand.

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Women Innovators Reshaping Sustainable Fashion in India, One Thread at a Time Let’s look at these women-led start-ups that are driving social change and environmental impact.

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QCO — A Milestone Reform to Build a Quality-Driven Indian Machinery Ecosystem TMMA calls upon all stakeholders—manufacturers, buyers, importers, and regulators—to come together and build a strong, quality-centric machinery ecosystem that is ready to meet the demands of modern industry and global trade. 

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Powering India’s Sustainable Textile Revolution This essay showcases how a fusion of global biotech breakthroughs and Indian ingenuity—milk into fabric, microbes into dye, crop waste into fiber—can create a profitable and sustainable textile future.

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Demystifying Sustainability: What It Really Means for the Fashion and Textiles Industry This article demystifies what sustainability actually means in the context of the fashion and textiles industry, and how Indian manufacturers can use it as a competitive and compliance advantage in global markets.

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Dry Dyeing and Beyond: The Future of Waterless Textile Processing This article explores the evolution of dry dyeing, the technologies that enable waterless processing, challenges in scaling, and the future trajectory of a greener textile industry.

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CTA Apparels Chairman Backs Textile Export Task Force Dr. Mukesh Kansal, Chairman of CTA Apparels, expressed strong support and optimism following the first meeting of the Task Force on Textiles Exports, chaired by Commerce Secretary Shri Sunil Barthwal.

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Water-Saving Textile Innovations Innovation in water saving is essential not just for sustainability but also for regulating compliance and cost efficiency.

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Analysing The Role of Vendor Partnerships in Fashion Retail Growth: The Case of House of Indya VIVEK OBEROY, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Daman. Dr. Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Daman Abstract This study examines how provider partnerships contribute to fashion clothing brands, grow and thrive. This will use House of India as the focus. […]

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Retail Expansion Strategy: A Feasibility Study of New Balance Franchise in Delhi NCR 1Urvashi Singh, Postgraduate Scholar, Department of Fashion Management, National Institute of Fashion Technology, Ministry of Textiles, Govt. of India, Daman Campus. 2Dr. Vidhu Sekhar P., Assistant Professor, Department of Fashion Management, National Institute of Fashion Technology, Ministry of Textiles, Govt. of India, Daman Campus. Abstract This study examines the viability of expanding New Balance’s retail […]

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The Buyer’s Dilemma: Trust the Pixel or Feel the Fabric? Twinkle Gupta, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus Dr. Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus Abstract The fashion apparel industry is undergoing a […]

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A Study on customer experience of lifestylestores.com to Optimize & improve conversion rates Thejas Vitta, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr. Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract The study examines customer experience on […]

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Influence on Buying Behavior of Ad Campaigns from Awareness to Purchase 1Tanaya Rajkumar Gore, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. 2Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract In the digital age, advertising […]

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Strategic Market Analysis and Competitive Benchmarking for Impulse Private Label at Somersault 1Tammana Yadav, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. 2Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Introduction In the rapidly evolving Indian kids […]

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Influencer Marketing and Consumer Perception of Luxury Fashion Rentals in Date The Ramp Tabassum Ara, Post Graduate Academic Scholar, Department of Fashion Management Studies, NIFT, Daman Dr Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, NIFT, Daman Abstract The high-end fashion rental industry has witnessed significant growth due to changing consumer behavior and digital platform growth. One of the key drivers for this change is influencer marketing […]

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A Quantitative Analysis of India’s Ethnic Luxury Fashion Market 1Shubhangi Bhadola, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. 2Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract India’s luxury fashion market is experiencing […]

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An Analytical Study on the Impact of Key Global Buyers on Export Sales at Creative Garments Pvt Ltd Shreya Kamlaprasad Yadav, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr. Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract The export performance of apparel manufacturing firms is […]

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Market Positioning and Competitive Gap Analysis of ETC Brand Shambhavi Pathak, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr. Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract The Indian nightwear segment is undergoing […]

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Analysing Festive Décor Trends and Consumer Buying Behaviour: A Strategic Study for Home Centre’s Diwali 2025 Collection Srinidhi Rajadurai, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Daman. Dr. Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Daman. Abstract Festivals significantly influence consumer spending and retail strategies in India, with Diwali emerging as a key shopping season especially in the home décor […]

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Consumer Preferences in Rainwear: A Study of Design, Price, and Loyalty Factors Purva Viral Patel, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr. Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus.  Abstract This study, titled “A Comprehensive […]

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Streamlining New Sample Development in Export Houses: A Case Study on Spanish Buyers Priyanshi Rakesh Maurya, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr. Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract This study focuses on improving export houses’ sample […]

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Strategic Brand Acquisition in Garment Manufacturing: Optimizing Partnerships for Fast Fashion Growth 1Priya Chandrashekhar, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. 2Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract This research explores strategic brand acquisition […]

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Understanding Luxury Market in Fashion Lifestyle in E-Commerce, Golden Muslin at Kolkata Pragya Kumari, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr. Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract This study outlines the responsibilities of a merchandiser in […]

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Evaluating Fabric Waste Management: A Case Study at Shahi Exports Pvt. Ltd Nisarga Chandrashekar, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Abstract  Shahi Exports Private Limited, India’s largest […]

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Identifying Key Challenges in Buying and Merchandising: Enhancing Efficiency at Max Fashion Nirikshan Srinivas Nerani, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Daman. Dr. Rahul Kushwaha, Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology, Daman Abstract In the dynamic and competitive landscape of fashion retail, the efficiency of Buying and Merchandising functions is pivotal to achieving business success. […]

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