LLMs like Claude generate convincing language.
That does not make them reliable for simulated audiences or predictive modeling.
We explain the difference and what we built instead:
blog.quvy.com/post/simulated-audiences...
#AI #AdTech #MarketingScience #AdTesting
PyMC-Marketing just hit 1M downloads on GitHub 🙌
Huge thanks to the open-source community; this is just the beginning.
Explore the repo 👉 dub.link/KB2XwIK
#PyMCMarketing #OpenSource #MarketingScience #MMM
Stop burning budget on ad creatives that haven’t been tested. A/B test your ads against synthetic U.S. consumers before you launch!
Less guesswork. Lower risk.
👉 Test your creatives: dub.link/oFT1mle
#AdTesting #MarketingScience #SyntheticConsumers
Generational labels feel tidy.
The data usually isn’t.
Most Gen-Z or Boomer differences are age, life stage, or long-run change — not magic birth-year borders.
Some advice for smart marketers:
🍊 Avoid sweeping generational stereotypes — they’re probably wrong.
#brandscience #marketingscience
The Demand Curve is ooold.
And it is still relevant.
Cars follow it really well:
high price = low volume
low price = high volume
When it looks like a brand escaped, it’s usually just other forces at play.
Not magic.
Not genius.
Just brand physics.
#brandscience #marketingscience #marketing
Testing, learning, improving, that’s the marketer’s version of the scientific method! 🧪
Meme: The Marketing Millennials #MarketingScience #Marketing #ABTest
What’s “attribution”? It’s crediting the right channel for a sale. Without good attribution, you might be investing in the wrong thing. #MarketingScience #DataClarity #GoAnalytics
If brands had lab notebooks, every launch would end with: ‘Results: Inconclusive but intriguing.’ 😜 #marketingscience #labnotes
Hypothesis: Adding metrics doesn’t make a story more credible. Test in progress... #marketingscience #labnotes
🎧 The CMO Podcast
The Brand Builder's Playbook // The Science of Brand ROI: Measuring What Matters with Raja Rajamannar (Mastercard) (53min)
Listen
Details
#BrandROI #MarketingScience #CMOPodcast
Join PyMC Labs & Fivetran to see a complete end-to-end Bayesian #MMM pipeline in action.
Automate data ingestion, prepare model-ready datasets, and run Bayesian inference .. all in one seamless workflow.
Register: dub.link/u4MM50H
#MarketingScience #PyMCLabs
📘 Click Here: The Science of Marketing and Advertising Want to know what makes people click—literally? This book breaks down the psychology behind conversions, ads, and digital persuasion. 👉 Grab your copy: bit.ly/4qf0wdY #MarketingScience #ConversionStrategy #ForexSignals #DigitalPsychology
📘 Click Here: The Science of Marketing and Advertising Want to know what makes people click—literally? This book breaks down the psychology behind conversions, ads, and digital persuasion. 👉 Grab your copy: bit.ly/4qf0wdY #MarketingScience #ConversionStrategy #ForexSignals #DigitalPsychology
Marketing without analytics is like driving blindfolded.
Our nerds love your numbers more than you do.
📊 Need clarity?
🔗 www.urated.com
#MarketingAnalytics #DataDriven #URatedGeeks #MarketingScience #TrackAndConvert #SmartMarketing
🔗 Learn more about the event here: lnkd.in/dqK2-diT
#MarketingScience #ISMS2025 #PhDAchievement #AwardWinningResearch #ProductInfluence #NetworkAnalysis #Congratulations #AcademicExcellence
Celebrity endorsements are a gamble 🎲—they can skyrocket brands but also backfire when the star's image clashes with the product. It's all about finding that perfect #match! ⭐👏 #MarketingScience #CelebrityEndorsements celebrity cloths: cutt.ly/TrRd0vtF
🚀 “Brands using data-driven landing pages see 3x conversions.” Learn how to weaponize headlines, CTAs, and trust badges to make visitors beg to buy.
👉 Read the article: bizdevxperts.com/blog/f/the-...
#ABTesting #DigitalROI #MarketingScience
How do the 'laws of brand physics' impact startups?
Find out at Boulder Startup Week.
DETAILS
- Thursday May 15, 12-1 pm
- Boulder Public Library
- FREE
- Register at BoulderStartupWeek com
#BoulderStartupWeek #StartupWeek #Startups #marketingscience
What's the Double Jeopardy law in marketing? What are some of the biggest myths in marketing? And what does the science tell us about what to do instead?
Have a listen anywhere you listen.
Here's a Link of All Links:
vist.ly/3m2zrpg
#marketing #marketingscience #marketingpodcast
🤫 Hidden truths on X! 95% of influencer posts are secretly sponsored…are you being subtly sold to? 🤔 Uncover the unseen world of digital influence! #MarketingScience ✨
Source: https://phys.org/news/2025-04-sponsored-disclosed.html
BAM Analytix Performance Quadrant
Netflix wins without massive ad spend, while others burn cash with less impact.
BAM Analytix reveals who’s building real influence vs. who’s just paying for it.
The future of marketing isn’t surveys—it’s big data, real time insights, and competitive intelligence.
#MarketingScience #Brands
Ever wondered why that perfectly-timed product recommendation feels so good?
It's not just convenience - it's chemistry!
#NeuroPsychology #MarketingScience #CustomerBehavior #DigitalMarketing #BusinessStrategy
Fascinating work by the AZoNetwork marketing team who've just completed the 6th Edition of "The State of Scientific Marketing" with a review of the key changes here www.azonetwork.com/marketing-sc... #MarketingScience
#MarketingScience #DigitalMarketing
Discover the power of brand teasing! By blending humor and mild provocation, brands like Wendy's and RyanAir create stronger consumer bonds. But remember, balance is key—prosocial teasing strengthens ties, while antisocial teasing can hurt perception. #BrandTeasing #MarketingScience
Discover the surprising benefits of "good" friction in customer experiences. New research reveals that not all friction is bad—some can boost value and create memorable interactions. Dive into the latest insights on friction's role in customer journeys! #CustomerExperience #MarketingScience
Learn about consumer forgiveness and how brands can mend relationships post-crisis. Dive into key stages like appraisal and trust repair. Essential for today's marketers! 🎧 #ConsumerInsights #MarketingScience
Listen here:
“Creative Interpretations of the Truth.”
That’s some Kellyanne Conway level marketing speak…
—Netflix Documentary “Buy Now.”
#Consumerism #MarketingScience
#BoycottAmazon
www.netflix.com/us/title/815...
🧠 Marketing Hack Alert!
Did you know your brain LOVES predictability?
Consistent content isn't just good marketing—it's neuroscience in action!
Create a content calendar that becomes your audience's favorite rhythm!
#NeuroMarketing #marketing #NeuroMarket #MarketingScience #Business #SmallBusiness
Dominating the charts! Catch up on your #MarketingScience reading over the weekend: papers.ssrn.com/sol3/topten/topTenResult... #SSRN
I love to do #ResearchWithImpact. Proud to be #1 on the @SSRN new paper list for #MarketingScience and a close #2 on its all-time list:
papers.ssrn.com/sol3/topten/topTenResult...
