McAllen lights up South Pole Illuminated Festival as partners unveil new attractions McAllen kicked off its 2025 South Pole Illuminated Festival at the Convention Center with speeches from city leaders and partners, an upcoming H‑E‑B ice rink attraction, and the Driscoll Electric Parade set for Fridays–Sundays at 8:30 p.m.

McAllen just kicked off its magical South Pole Illuminated Festival, featuring a dazzling tree-lighting ceremony, exciting new attractions, and the electrifying Driscoll Electric Parade!

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McAllen unveils South Pole Illuminated Festival lineup, adds indoor ice rink and H‑E‑B community day McAllen city leaders and event partners announced the South Pole Illuminated Festival will run Nov. 28–Dec. 28 with new features including an indoor ice rink called H‑E‑B on Ice, weekend Driscoll Electric Parades, and a H‑E‑B community day offering free admission before 7 p.m. on Dec. 16; tickets are available at southpoleoftexas.com.

Get ready for the magic of the South Pole Illuminated Festival returning to McAllen with spectacular new attractions, including America's tallest digital Christmas tree and an indoor ice rink!

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