On measurable outcomes: A self-referential comic entitled "Self-Description" with three panels. By XKCD, Comic #688. The contents of any one panel are dependent on the contents of every panel including itself. In the first panel's pie chart, "this image" refers to the entire comic image, the one that can be downloaded from xkcd (and the entire comic as displayed here above). In the second panel the amount of black used in each panel is displayed in a bar chart. This actually makes this panel the one that uses most black. The third panel features a scatter plot labeled "Location of black ink in this image." It is the first quadrant of a cartesian plane with the zeroes marked. The graph is the whole comic scaled proportionally to fit the axes, so the last panel also has to contain an image of itself having an image of itself ad infinitum.
One of the dangers of requiring measurable outcomes is that it restricts us to concentrate on what can be measured, not what's important
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