Build Products, Not Ponds If you agree that data should be judged by the decisions it improves, the way you build with data changes. You stop trying to pour every table from every system into one giant lake and assume value will appear later. Instead, you ship small, finished data products that help with one decision at a time. The first approach optimizes for storage.

If your #DataStrategy starts with “ingest everything,” you’re optimizing for storage, not #Decisions.
The real change happens when you build data products that deliver clear outcomes — one decision, one promise, one #MeasurableResult at a time.
Stop managing ponds. Start shipping #DataProducts.