Google updates Meridian MMM with pricing variables and new priors Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.

Google updates Meridian MMM with pricing variables and new priors #GoogleUpdates #MarketingMixModel #MeridianMMM #OpenSourceMarketing #PricingStrategy

Google updates Meridian MMM with pricing variables and new priors Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.

Google updates Meridian MMM with pricing variables and new priors #GoogleUpdates #MarketingMixModel #MeridianMMM #OpenSourceMarketing #PricingStrategy

Google’s Meridian MMM reveals which marketing dollars drive revenue. $100B was wasted in 2023 on ineffective campaigns. AI-powered, it eliminates guesswork—one brand boosted revenue by 25%. Now accessible to all businesses. Stop wasting, start winning. 🚀 #MeridianMMM #Marketing