Cannes People 2025: GumGum CEO EMEA, Peter Wallace - We caught up with Peter Wallace, General Manager (EMEA) GumGum, to talk Mindset Graphs, cookies & his hopes for Cannes Lions 2025.

Peter Wallace, GM EMEA at @GumGum chats to us from @Canneslions.
Discover how the #AdTech's latest development, #MindsetGraph, is innovating with attention data & advancing contextual intelligence.
#ContextualAdvertising #AdTech #AttentionData #Cannes2025