The Rise of the 'Phygital' Era in IP Collaborations: Beyond Character Love Explore the shift in consumer behavior regarding IP collaborations, where design and quality take center stage in the emerging 'phygital' landscape.

The Rise of the 'Phygital' Era in IP Collaborations: Beyond Character Love #Japan #Tokyo #IP_collaborations #Mintel_Japan #Phygital_Era

Differing Approaches to Money Management: Insights from Japan and Around the World Exploring the rising financial awareness in Japan compared to global trends, particularly among younger generations amid economic uncertainties.

Differing Approaches to Money Management: Insights from Japan and Around the World #Japan #Tokyo #Money_Management #financial_trends #Mintel_Japan

The Rising Trend of Prepared Foods in the U.S.: Balancing Convenience and Emotional Satisfaction The Mintel Japan report reveals a surge in prepared food consumption in the U.S., driven by busy lifestyles and the need for both efficiency and emotional fulfillment.

The Rising Trend of Prepared Foods in the U.S.: Balancing Convenience and Emotional Satisfaction #United_States #None #Convenience_Foods #Mintel_Japan #prepared_foods

The Rise of Influencer Marketing in Japan: Analyzing the 2024 Trends and Future Opportunities Japan's influencer marketing is set to double in the coming years, necessitating a shift from mere recognition to building trust to drive purchases.

The Rise of Influencer Marketing in Japan: Analyzing the 2024 Trends and Future Opportunities #Japan #Tokyo #Influencer_Marketing #Mintel_Japan #Senior_Influencers

Japan's Trend Towards Local Consumption and Overcoming Global Reliance on Food This article explores Japan's new trend towards local food consumption, highlighting survey findings on consumer attitudes and market changes in food sourcing.

Japan's Trend Towards Local Consumption and Overcoming Global Reliance on Food #Japan #Food_Trends #Chiyoda #Mintel_Japan #local_consumption

Evolving Japanese Sunscreen Market: From Sun Protection to Year-Round Beauty Care Mintel Japan reveals a significant shift in Japan's sunscreen market, focusing on multifunctional products that cater to year-round beauty care.

Evolving Japanese Sunscreen Market: From Sun Protection to Year-Round Beauty Care #Japan #Tokyo #Sunscreen #Mintel_Japan #Sun_Care