Monarch Butterfly at the El Rosario Biosphere Reserve World Heritage site.

If you happen to be in this part of the world at the right time of year, seeing the Monarch Butterflies should be at the top of your list.

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The rapidly expanding avocado industry has destroyed 2,400 acres of the world-famous #MonarchButterflyBiosphereReserve.

It doesn't have to be this way. Grocery stores can end deforestation in their avocado supply chains by requiring Pro-Forest Avocado certification.