How One Los Lobos Video Broke Down Barriers for Artists with 'Brown Faces' on MTV (And No, It Wasn't 'La Bamba') The new documentary 'Los Lobos Native Sons', premiering this month at SXSW, charts the five-decades-and-counting run of the Mexican American band from East L.A.

Los Lobos’ documentary Native Sons premiered at South by Southwest! Hear Rock and Roll Hall of Famer Bonnie Raitt and others talk about their impact and music. #LosLobos #HowWillTheWolfSurvive #NativeSons #LaBamba #RockHall #RockHall2027 #SXSW

Los Lobos Native Sons documentary will be premiering at South by Southwest in March 2026! Updates available at www.loslobosfilm.com & on Facebook & Instagram for those that still use them (linked on the website). #LosLobos #NativeSons #RockHall #RockHall2026 #RockHall2027 #OneTimeOneNightInAmerica

WARNING - The surgeon general has determined that the sounds you are about to hear can be devastating to your ear... #nativesons #theconfidenceofknowing youtu.be/QfOL1jT97L0?...