The wonders of technology - New Era Financial Introductions Giving a tech boost to our businesses: via our online marketing, we can personalise our marketing communication for potential buyers.

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” - Tony Zambito.

Giving a tech boost to our businesses.

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newerafi.co.uk/docs/giving-...

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Differentiation and our USP - New Era Financial Introductions Differentiation and our USP. Harvard research defines differentiation as one of the most important strategic activities for businesses

“Marketing is the art of meaningful differentiation.” – John Lederer.

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#MarketingStrategy

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www.newerafi.co.uk/docs/differe...

Quality versus quantity - New Era Financial Introductions The key to marketing quality versus quantity always starts with mindset. Your offering will need to be a great fit for clients.

Understand the value of what you are offering.....

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www.newerafi.co.uk/docs/quality...

Clear marketing message - New Era Financial Introductions Win over new customers by great use of a clear marketing message. Follow AIDA’s rules: Attention, Interest, Desire, Action.

Win over new customers by great use of clear marketing communication.

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#RelationshipBuilding

www.newerafi.co.uk/docs/your-cl...

Competing priorities - New Era Financial Introductions We all have competing priorities: personal, financial or business. The Bell Curve of Marketing segments potential buyers into five categories

“When someone tells you they are too busy, it’s not a reflection of their schedule, it’s a reflection of your spot on their schedule.” – Steve Maraboli

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www.newerafi.co.uk/docs/competi...

Looking for new clients - New Era Financial Introductions Here, marketing communication and relationship building will be important elements for your lead generation activity.

Looking for new clients. Your market is probably bigger than you think.

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www.newerafi.co.uk/docs/looking...

Being remembered - New Era Financial Introductions If the phone is in your toolkit for new business generation, a pure cold call relies on your prospect being in your zone at the time you call

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” – Leo Burnett

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#BusinessDevelopment

www.newerafi.co.uk/docs/being-r...

The cold approach - New Era Financial Introductions If there's something friendly and approachable in the words we use, people are going to respond positively to them.

Everything starts with a cold approach.

No matter whether it’s a personal or professional relationship we’re looking to strike up.

Continued....

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#NewEraBlog #LeadGeneration

www.newerafi.co.uk/docs/cold-ap...