Why Gen Z Is Drinking Less Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for this, but experts point to a variety of factors.

Gen Z turned from beer to hard seltzer, non-alc, and low-impact beverages. Ocean orgs can’t assume younger generations want yesterday’s strategies. Center justice. Embrace hybrid identities. Make room for the new ocean ethos.
#NewWaveConservation #JusticeForward #GenSea #BskyBeer #OceanHoptimism