WHY WE WEAR YELLOW
Millions of people coming together in movement against this regime is our greatest hope for our freedoms, our families and our futures. For months, people online and on our streets have called for a simple, shared way to show that unity. Something anyone, anywhere, could show and share with others.
Throughout history, people who have come together in protest against authoritarian regimes have utilized a color that is easy to see among a sea of thousands.
YELLOW IS A BRIGHT, UNMISTAKABLE REMINDER THAT MILLIONS OF US STAND TOGETHER IN THE BELIEF THAT AMERICA BELONGS TO ITS PEOPLE, NOT TO KINGS.
Historical Context
Hong Kong: protestors carried yellow umbrellas as acts of protest, turning an everyday object into a vivid icon of peaceful resistance against violence and suppression.
Asia: yellow ribbons become emblems of hope, accountability, and systemic reform: after South Korea's Sewol ferry tragedy, yellow ribbons evolved from memorial tokens into protest symbols demanding government transparence and justic.
Eastern Ukraine: the "Yellow Ribbon" movement reclaimed the color as a signal of resistance and national self-determination amid invasion.
By choosing yellow, we align ourselves with this historical context: it is a visible, optimistic banner that carries the weight of democratic struggle, nonviolent dissent, and a reminder that power must stem from the people, not from crowns.
The Ask to wear yellow.
On October 18, millions of us will join our neighbors at No Kings rallies to stand united against the authoritarian regime in the White House. Our power is in our unity, and our unity will be seen in yellow.
For generations, people are the world have used color to show collective strength in the face of oppression. Our movement is no different.
Yellow is our shared signal, bright, bold, and impossible to ignore, a reminder that America's power belongs to our people, not to kings.
When you wear yellow, you join a movement that stretches from city blocks to rural town squares, a movement rooted in hope, courage, and the elieft that America is worth fighting for.
Across the US, millions will wear yellow to #NoKings events. Why? Yellow is our shared signal: bright, bold, + impossible to ignore.
Whether it's a ribbon, a shirt, or a banana costume, wear yellow to show your solidarity. Together, we are strong! 💛✊🍌
#NoKingsStJ #NoKingsVT #WearYellow
