Jeffrey A. "jam" McGuire: the value map content framework Jeffrey A. "jam" McGuire is a content marketing expert and the creator of the value map framework.

#OSPSpotting: An architectural conversation about the scaffolding underpinning the OSP approach to #ProductMarketing. If you want an "oral walk-through of his (very visual) map diagram"—that is, the #ValueMap that put OSP on the map—give the latest EllessMedia podcast a listen.