#OffSiteRetailMedia hashtag - Bluesky

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3 days ago

Retail Media Has a Reputation Problem with CMOs Retail media has a branding problem — and CMOs know it. In this clip, retail media analyst *Andrew Lipsman* calls out the elephant in the boardroom: most CMOs still see retail media as a glorified…

Retail media has a branding problem — and Andrew Lipsman just said it out loud.

CMOs still see it as e-comm. But with off-site retail media & connected TV on the rise, that’s changing fast.

🎥 Watch the clip → buff.ly/aJ5O0pJ

#RetailMedia #CTV #OffSiteRetailMedia #TopRetailExpert #RetailVoices