If I was at #smwldn today, this would be the panel that I would attend:



#OgilvySMW

A series of provocative statements (and all the dragons that await therein) This document contains a series of provocative statements from James Whatley and Rebecca Williams regarding social media marketing. The statements are meant to challenge common assumptions and spark discussion. Topics addressed include the value of hashtags, the impossibility of truly owning moments on social media, and how audiences present fictionalized versions of themselves online. The document suggests that understanding audiences' true behaviors and motivations is key, despite the lies and inconsistencies people portray. It ultimately argues that while challenges exist, the industry remains promising overall. - Download as a PPTX, PDF or view online for free

Slides from this morning's talk now available #SMWLDN #OgilvySMW (blog post to follow shortly) cc @beckie_williams

Tube delays mean we will be starting at 09:10am this morning!

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This part feels like when you're going up the clack-clack clack-clack start of a roller coaster.

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VENUE FOR MY TALK TOMORROW. Note: the Sainsbury Wing is NEXT TO the main part of the @NationalGallery

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'This made perfect sense when we were drinking Pimm's'

- rehearsals with @beckie_williams are going swimmingly.

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Watch @Beckie_Williams and I UNPACK 'a series of provocative statements' tomorrow morning at 9am. #SMWLDN #OgilvySMW

'EVERYTHING IS AWFUL' - a series of provocative statements, from me and @Beckie_Williams. #OgilvySMW #SMWLDN

'YOUR AUDIENCE IS MADE UP OF LYING STRANGERS' a series of provocative statements. 9am, Wednesday. #OgilvySMW #SMWLDN

'OWNING THE MOMENT IS IMPOSSIBLE'

Come to A Series of Provocative Statements.
Tomorrow. 9am.

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Well hello there...

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