a cartoon drawing of winnie the pooh sitting in front of a window with a jar of honey in the background ALT: a cartoon drawing of winnie the pooh sitting in front of a window with a jar of honey in the background

When social media was new #SMWLDN now #SXSWLDN but the tags don’t work they make it worse. Can no longer connect to the ‘likemind’. What is 2025? Rince and Repeat. #HEA !!

The most mentioned and retweeted Twitter users at #SMWLDN / @smwldn

More stats:

Looking forward to read this; definitely one of the better presentations of #smwldn / the year generally.

Break a leg!

Who wants to come with me? LOL. I just entered to win passes to #SMWLDN http://gvwy.io/ntsxt0h

#1 Listen
#2 Empathise, entertain & inform
#3 Make good stuff
#4 Have a conversation
#5 Don't be a dick
With <3 to @Matt_Muir & pals
#SMWLDN

ZOMG! #SMWLDN INSIGHTS FTW Social Media Week. The first place to hear everything last.

Everything you need to read about #SMWLDN in a Tumblr https://thisisnotaninsight.tumblr.com/

#smwldn

Day 1: 'Come to our event!'
Day 2: 'SMW is rubbish!'
Day 3: 'Is it over yet?'
Day 4: 'Wait, it IS over. This isn't a week!'

The #smwldn talk by @iancrocombe is essential for anyone looking at any kind of Facebook marketing.

Genuinely useful and insightful.

Provocative statements on #SocialMediaMarketing -



#smw #smwldn #socialmedia #marketing #twittertips #marketing

FINALLY wrote up the #smwldn / @OgilvyUK talk that @beckie_williams and I gave back in September.

Go read.

Me, writing for the @guardian, with five key takeaways from last week's #smwldn

Nudging collaboration+designing for serendipity @CampusLondon Coffee Lab matching people for one-on-one chats #SMWLDN

Fleeting and shallow relationships can be incredibly connective #Tinder #CX #Brand @HeyHumanAgency #SMWLDN

As an Amish Futurist @alexaclay quizzes the participants of tech conferences #value #hcd #misfitinnovation #SMWLDN

If I was at #smwldn today, this would be the panel that I would attend:



#OgilvySMW

#LivingServices designing the digitalisation of everything with a human centred view #upbeat @Guehenno @fjord #SMWLDN

Troll caught slagging off presenters it didn't see present; continues to subtweet about them anyway. #smwldn

A series of provocative statements (and all the dragons that await therein) This document contains a series of provocative statements from James Whatley and Rebecca Williams regarding social media marketing. The statements are meant to challenge common assumptions and spark discussion. Topics addressed include the value of hashtags, the impossibility of truly owning moments on social media, and how audiences present fictionalized versions of themselves online. The document suggests that understanding audiences' true behaviors and motivations is key, despite the lies and inconsistencies people portray. It ultimately argues that while challenges exist, the industry remains promising overall. - Download as a PPTX, PDF or view online for free

Slides from this morning's talk now available #SMWLDN #OgilvySMW (blog post to follow shortly) cc @beckie_williams

Tube delays mean we will be starting at 09:10am this morning!

#smwldn #OgilvySMW

This part feels like when you're going up the clack-clack clack-clack start of a roller coaster.

#OgilvySMW #smwldn

Venue for my @OgilvyUK / #smwldn talk this morning...

Not. Bad.

'The product is the service is the marketing' @georgieC @gdsteam #SMWLDN

'This made perfect sense when we were drinking Pimm's'

- rehearsals with @beckie_williams are going swimmingly.

#SMWLDN #OgilvySMW

Watch @Beckie_Williams and I UNPACK 'a series of provocative statements' tomorrow morning at 9am. #SMWLDN #OgilvySMW

'EVERYTHING IS AWFUL' - a series of provocative statements, from me and @Beckie_Williams. #OgilvySMW #SMWLDN

'YOUR AUDIENCE IS MADE UP OF LYING STRANGERS' a series of provocative statements. 9am, Wednesday. #OgilvySMW #SMWLDN

'OWNING THE MOMENT IS IMPOSSIBLE'

Come to A Series of Provocative Statements.
Tomorrow. 9am.

#OgilvySMW #SMWLDN

Got plans tomorrow morning?

Come to a FREE @OgilvyUK #SMWLDN talk at the @NationalGallery

I *know* Pls RT is repeated. It's a gag. You're taking this buzzword bingo thing far too seriously #SMWLDN #PRbullets http://t.co/McyXMTgruD

Big thanks to Twitter-pals for all your suggestions last week for #smwldn buzzwords last week.