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7/ Cleartrip has the brand and the distribution inside the Flipkart lattice. But until it aggressively builds the high-margin hotel business, it will keep confusing growth for grossing up. The time for market-share theatre is over. #Cleartrip #OnlineTravel #StartupIndia

What will Google Search remedies mean for online travel? Investing.com -- U.S. District Judge Amit Mehta’s ruling in the Google (NASDAQ:GOOGL) Search antitrust case is set to reshape online travel by curbing Google’s ability to secure exclusive search agreements. Bernstein analysts described the development as “good news for the OTAs,” noting that any limitation of Google’s disruptive power in search distribution opens up the market for Booking, Expedia and Airbnb. One of the most consequential changes is the ban on deals that guaranteed Google default placement on platforms such as Apple and Verizon. The decision could revive “Apple suggestions,” a feature that existed until 2016 but was discontinued under Google’s exclusivity contract with Apple. The report explains that this feature “allowed targeted searches on Safari/Siri to bypass Google to a vertical specific site,” meaning a query like “vacation rental Miami” could now lead directly to Airbnb or Booking without the companies having to pay Google. The ruling also highlights the possibility for OTAs to negotiate directly with device makers. As Bernstein put it, “Booking could pay an OEM to have its app preinstalled and for all relevant search queries (‘Hotels Miami,’ ‘Flights to London’) to be directed to the app.” Analysts added that eliminating what they call the “Google tax” would “near certainly raise the profitability” of OTA-paid search traffic. Still, the analysts cautioned that Google’s strength in travel remains formidable. “Google continues to innovate and Tripadvisor called out changes to the algorithm at their Q2 results for a drop in organic traffic,” they said. 3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads. With proprietary consumer data and hotel reviews, Google’s travel tools help even smaller players target ads effectively, while alternatives such as Bing and DuckDuckGo either lack a dedicated hotel product or rely on biased third-party integrations. The case is also inseparable from the broader shifts in artificial intelligence. The analysts acknowledged this directly, “AI will nearly certainly take share, but changes to Google Search are still material.” Despite the growing influence of AI-driven discovery tools, Google remains “by far the most important top of funnel player,” the brokerage said with Booking itself reporting an increase in Google clicks during the second quarter. While stressing that it is “premature to conclude that this will meaningfully change estimates or recommendations,” the analysts said the ruling “appears to be a positive day for Online Travel Agencies, who have gained an increased chance of disintermediating Google and enjoying a more fragmented top of the funnel.” Get an up-to-the-minute summary from WarrenAI, our powerful AI financial researcher. It's just like ChatGPT for investors, but with access to 1,200+ premium metrics spanning 10 years of data to instantly screen fundamentals, summarize breaking news, and reveal what Wall Street analysts are really saying about GOOGL. Ask questions in your own language and get insider answers in seconds. Think of it as your experienced investment partner—always ready to help you think through every angle of GOOGL.

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Travel industry calls for stricter Google DMA enforcement European travel tech organization urges Commission action on Google's self-preferencing violations.

Travel industry calls for stricter Google DMA enforcement #TravelIndustry #GoogleDMA #DigitalMarketing #TravelTech #OnlineTravel

Travel industry calls for stricter Google DMA enforcement European travel tech organization urges Commission action on Google's self-preferencing violations.

Travel industry calls for stricter Google DMA enforcement #TravelIndustry #GoogleDMA #DigitalMarketing #TravelTech #OnlineTravel

BDV Terrasse Party 2024: Penguin World relance l’évènement et les marques BDV Terrasse Party 2024 – Penguin World relance l’événement et les marques

Avec Penguin World, BDV renoue avec les traditions

mistertravel.news/2024/07/05/b...

#bdv #penguinWorld #torro #resaneo #onlinetravel #mistertravelnews