Does PR have a PR problem?

In this week's #PRInsider, we answer that question amongst many insights.

Here are 2 key takeaways:
• PR is still judged by visibility, not outcomes
• Awareness isn’t impact, and PR needs to prove impact

Full article 🔗in the comments

Share your thoughts too👇

PR in 2026 will be defined by credibility, not visibility.

Crisis comms is becoming regulated. Misinformation is structural. AI is moving into governance.

This week’s #PRInsider breaks down what leaders need now.

Read here 👇
bit.ly/3N76xu5

Oxford named RAGE BAIT Word of the Year 2025.
That says a lot about how the attention economy now works.

In this week’s #PRInsider, @davidinspires.bsky.social breaks down how engineered outrage shapes perception and what can be done to protect credibility.

Read ⬇️
bit.ly/4qtyta0

𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗴𝗮𝘀𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗶𝘀 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗮𝘀 𝗮 𝘀𝗲𝗿𝗶𝗼𝘂𝘀 𝗿𝗶𝘀𝗸 𝘁𝗼 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝘁𝗿𝘂𝘀𝘁.

In this week’s #PRInsider, @davidinspires.bsky.social looks at how distorted internal narratives take hold and what communicators must do to protect credibility.

Read ⬇️
bit.ly/3L1xY7T

🛑Online hate is not going away.
Silence will not keep organisations safe.

This week on PR Insider, @davidinspires.bsky.social explains why 𝗼𝗻𝗹𝗶𝗻𝗲 𝗵𝗼𝘀𝘁𝗶𝗹𝗶𝘁𝘆 𝗵𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 and 𝘄𝗵𝗮𝘁 𝗰𝗼𝗺𝗺𝘀 𝘁𝗲𝗮𝗺𝘀 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻.

Read more: bit.ly/4a958MZ
#PRInsider

Why PR Professionals should sit on boards | Strategic Communications & Public Relations Blog | The PR Insider CIPR research has long argued that communications should sit at the heart of strategic decision making, but board demographics still reflect another era. The...

Reputation risk is now a top global threat, so why are PR professionals still missing from most boards?

This week’s #PRInsider breaks down how PR leaders can position themselves and what boards gain when reputation becomes strategy.

Read here ⬇️
curzonpr.com/theprinsider...

Accessible Communication: Reaching All When It Matters Most | Strategic Communications & Public Relations Blog | The PR Insider Discover why accessible communication is essential for reaching diverse & neurodiverse audiences, with practical steps to embed inclusion in every message.

Over 1.3B people live with a disability, yet much of modern communication still excludes them.

Accessibility isn’t compliance. It’s connection and empathy.

Read our latest #PRInsider by @davidinspires.bsky.social on inclusive communication.

Read here ⬇️

curzonpr.com/theprinsider...

Protest as Influence: Lessons for Communicators | Strategic Communications & Public Relations Blog | The PR Insider Protest as strategic communication: clear messaging, smart targeting and digital scale. Actionable insights for PR teams on visibility, framing and reputation risks.

Protest is persuasion in motion.

From Gandhi’s Salt March to #EndSARS, movements have mastered narrative, message, and mobilisation; lessons every communicator can use.

In this #PRInsider blog, @davidinspires.bsky.social explores protests from a comms lens.

Read ⬇️

curzonpr.com/theprinsider...

The New Gatekeepers: How AI Chooses Its Sources and What It Means for PR | Strategic Communications & Public Relations Blog | The PR Insider Today, large language models (LLMs) like ChatGPT, Gemini, and Claude sit between users and the web. They interpret questions and deliver direct answers, often...

SEO shaped the last 20 years of PR. Now AI models are the new gatekeepers.

Our latest #PRInsider blog, @davidinspires.bsky.social unpacks Generative Engine Optimisation (GEO) & how to make your brand’s voice discoverable, in an AI-first world.

Read here⬇️
bit.ly/42l8tDY

#AI #GEO

“Trust is the infrastructure of modern life.”

In our latest #PRInsider blog, @davidinspires.bsky.social breaks down how leaders + communicators can build trust that lasts, with insights from Jordan Berman’s Trust Trifecta.

Read here ⬇️

curzonpr.com/theprinsider...

#Trust #Reputation

🧱Purpose. Mission. Vision. Values. Tagline.

They all matter, but few brands get the full stack right.

Our latest #PRInsider blog by @davidinspires.bsky.social unpacks what each element does in 2025, and how to align them for trust, culture and clarity.🧠

Read ▶️ bit.ly/413i15U

💬 Great communicators know how to disagree without burning bridges.

Our latest blog by @davidinspires.bsky.social explores how PR pros can challenge ideas while protecting trust, with insights from Shalni Gupta of @arupgroup.bsky.social

Read here ▶️ curzonpr.com/theprinsider...

#PRInsider

In our latest #PRInsider blog, our Senior Marcomms Manager, @davidinspires.bsky.social, shares how PR professionals can use AI more intentionally in their 𝗺𝗲𝗱𝗶𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 workflow.

Discover practical tips for getting the most out of ChatGPT

Read here👉 bit.ly/4j8yAne

The Rise of Digital Soft Power | Strategic Communications & Public Relations Blog | The PR Insider More than 5.2 billion people (over 60% of the world’s population) now use social media, enabling ideas and culture to transcend borders instantly. This...

In our latest #PRInsider blog, we explore how digital soft power is reshaping the global landscape — and why PR professionals need to pay close attention.

Read here 👇
bit.ly/4dgNhmL

Hard News Is Winning on TikTok. PRs Should Pay Attention | Strategic Communications & Public Relations Blog | The PR Insider According to NewsWhip’s March 2025 TikTok analysis, hard news is doing more than just holding its own. It’s climbing the ranks, rivalling entertainment and...

What happens when serious journalism meets short-form video?

"The lines between 'news' and 'platform' are blurring fast. And it’s changing how stories break, spread, and stick." @davidinspires.bsky.social writes in our latest #PRInsider blog

Read here 👉🏽 bit.ly/42KFk5C

Disinformation, AI and the Fragmented Future of PR | Strategic Communications & Public Relations Blog | The PR Insider The research, based on interviews with 44 senior communications leaders across sectors, offers a nuanced view of how Chief Communications Officers (CCOs) and media...

The latest IPR study warns: PR is entering a new era of complexity.

Our latest blog breaks it down for #DisinformationAwarenessMonth 👇

📰 Shrinking newsrooms
🤖 AI misinformation risks
📲 Global media fragmentation

🔗Full blog - bit.ly/3FWTeJ4

#PRInsider

How Trump’s Second Term is Reshaping Strategic Communications in 2025 | Strategic Communications & Public Relations Blog | The PR Insider With Donald Trump now inaugurated for his second term, the global landscape of politics, business, and communication faces unprecedented challenges.

Trump’s second term is reshaping PR. 🚨

From Apple’s unwavering DEI commitment to AI-powered disinformation on X, the rules of strategic comms are changing fast.

🔗 Check out our latest #PRInsider blog to read more

👉 curzonpr.com/theprinsider...