4/ The moat: Eggoz’s edge is brand recall, not logistics, which can be outsourced. Orange yolks and sanitized shells drive emotional appeal, not proven nutrition. #BrandMoat #PerceptionPlay

Mountain by Castille Miller, a play on perception and scale. Dramatic lighting falls across a boulder, its form transformed by shallow depth of field.

Web: buff.ly/ZUWMq91
IG: @castillemiller

#MountainOrBoulder #PerceptionPlay #ScaleShift #ArtOfLight #ShallowDepth #PhotographicIllusion