Press advertisement for Peterkin Custard. The headline is "Liquid Gold" and, next after this and the brand name, the line "Real Eggs" is most prominent in the copy-heavy execution.
Fading painted sign on a wall with a picture of a boy in yellow clogs and baggy trousers. From Ghost Signs: A London Story "While at first sight the sign appears to be a privilege for a local grocer or bakery, it was in fact located on the premises of the Cato family, oil and colourmen based here at least from 1891 to 1941. They sold a wide range of goods, including paraffin, ironmongery products, paints and thinners. While these seem unlikely bedfellows with Peterkin’s products, wallpaper paste can also contain cornflour, the basis for most custard powders."
In 1926, Peterkin Custard's "Real Eggs" claim came before a court of law, and found to be less than truthful.
There's more about this, and the wider Peterkin story, here:
ghostsigns.co.uk/2021/01/the-enduring-mys... […]
[Original post on typo.social]
