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"Don't be a helmet" is
a popular slogan from a recent, ironic advertising campaign by cycling brand Endura, urging cyclists to actually wear one by playing on the phrase "don't be a helmet" (meaning don't be foolish/brainless). The campaign cleverly uses real-life near-misses and crash scenarios (like someone crashing into their own billboard!) to highlight the importance of helmet safety, promoting Endura's lightweight, comfortable helmets and their crash replacement polic

"Don't be a helmet" is a popular slogan from a recent, ironic advertising campaign by cycling brand Endura, urging cyclists to actually wear one by playing on the phrase "don't be a helmet" (meaning don't be foolish/brainless). The campaign cleverly uses real-life near-misses and crash scenarios (like someone crashing into their own billboard!) to highlight the importance of helmet safety, promoting Endura's lightweight, comfortable helmets and their crash replacement polic

As I was looking for the poster, I saw Google AI's take on the "don't be a helmet" query.

What a soup of word. Understand nothing of the topic and still gives you a lesson as to Why it works

#BikeTooter #PlasticLids

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