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Before digital layouts, printers designed in spreads—two facing pages meant to be read together. Even when printed out of order, the goal was how they’d look side by side. That mindset still shapes print design today.

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When books began being bound, printers realized text could vanish into the fold. The gutter was created as the inner margin to keep pages readable—and it’s still essential today.

👉Explore how we apply decades of print knowledge to today’s projects: www.sheridan.com

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Before books were bound page by page, printers used signatures—large sheets printed with multiple pages, then folded into sections. The method dates back to early letterpress printing and still shapes how books are made today.

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Imposition dates back to the 15th century, when printers physically arranged pages so they’d appear in the right order after folding and trimming. Today, that process happens digitally.

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Make-ready dates back to the 1800s, when printers adjusted pressure, alignment, and ink before a run. Today, it still means the essential setup before printing begins.

👉 Explore how we apply decades of print knowledge to today’s projects: www.sheridan.com

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