Pedaling Toward Equality: Insights from Project FIAS on Inclusive Mountain Biking
...#InclusiveMountainBiking #WomenInActionSports #ProjectFIAS #BikeCommunity #InclusivityInSports #MountainBikingCulture #WomenRiders #ActionSportsMarketing #BikeInclusivity #EmpowerWomenRiders #CommunityBuilding #MountainBikingLeadership #InclusiveToolkit #TransformBikeCulture #GetMoreWomenOnBikes Source link Project FIAS (Fostering Inclusive Action Sports), led by the University of Bristol Business School, applies academic research and marketing theory to address inclusivity challenges in mountain biking and other action sports. Traditionally male-dominated, mountain biking has historically struggled to attract and retain women, with only 20% of participants being women.
