Does a small reminder about local #climateChange disasters increase the likelihood that someone chooses an EV over a gas-powered vehicle?
Yes! Reducing the #psychologicalDistance was found to be a highly effective framing in our latest research #communication.
authors.elsevier.com/sd/article/S...
✨ New in Big Data & Society ✨
"Between promise and peril: Users’ risk-benefit trade-offs in their generative AI usage” by Hongjie Tang, Mengxue Ou, and Han Zheng.
🔓: journals.sagepub.com/doi/full/10....
#GenerativeAI, #psychologicaldistance, #AIuse
Nice to see our research included as part of the conversation on #tippingpoints in @pbs.org's "Terra"! Our 2023 paper on #psychologicaldistance starts the show, specifically our finding that most Americans feel #climatechange is already affecting their daily lives:
@rug.nl @rug-gmw.bsky.social
Understanding How Psychological Distance Influences User Preferences in Conversational Versus Web Search.
Yitian Yang, Yugin Tan, Yang Chen Lin, Jung-Tai King, Zihan Liu, Yi-Chieh Lee.
#PsychologicalDistance #ConversationalSearch #ChatGPT #SIGCHI
arxiv.org/pdf/2409.19982