Reality in Advertising “Much of the gibberish of modern advertising is meaningless. The petty striving to magnify miniscule differences, thrown into a slick Madison Avenue argot, [has] the flavor of wet cardboard.” One c…

What #RosserReeves said 60 years ago that #marketers still don’t know. #RealityinAdvertising reviewed: wp.me/P23AlC-vl #advertising

Reality in Advertising “Much of the gibberish of modern advertising is meaningless. The petty striving to magnify miniscule differences, thrown into a slick Madison Avenue argot, [has] the flavor of wet cardboard.” One c…

Why an #advertising book from before you were born is revolutionary. We review #RosserReeves #RealityinAdvertising: wp.me/P23AlC-vl

Reality in Advertising “Much of the gibberish of modern advertising is meaningless. The petty striving to magnify miniscule differences, thrown into a slick Madison Avenue argot, [has] the flavor of wet cardboard.” One c…

What #advertising still doesn’t get about the business. We review #RosserReeves #RealityinAdvertising. wp.me/P23AlC-vl #marketing

Reality in Advertising “Much of the gibberish of modern advertising is meaningless. The petty striving to magnify miniscule differences, thrown into a slick Madison Avenue argot, [has] the flavor of wet cardboard.” One c…

A #midcentury book on #advertising that still needs to be read. We review #RosserReeves #RealityinAdvertising. wp.me/P23AlC-vl