Yokohama Ramen Yamato-ya Launches Free Rice Campaign Amid Rice Crisis Yokohama Ramen Yamato-ya is responding to the rice crisis by launching an unlimited free rice campaign at two locations from July 22 to September 30, 2025.

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Farmers Use Digital Tools to Boost Sales Amid Rice Crisis In the face of Japan's rice supply crisis, digital marketing and AI technology have allowed some farmers to increase their sales by 3.5 times, revealing the power of proactive outreach.

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