'You can waste a hell of a lot of time solving the wrong problem' #earlyvalidation #SD_LDF

Turns out the #Smartfridge is not the first companion to move in the connected home—it's a pet food dispenser @amazon @Petnetio #iot #SD_LDF

Design Thinking becomes Design Doing, Let's not stay stuck admiring the promise, but start design for outcomes #beyondtheblueprint #SD_LDF

#Servicedesign gets more traction when we stay engaged #beyondtheblueprint. Its value is realised and proven in implementation #SD_LDF