Arun Chandra

@arunchandrac.com

1 year ago

GA4 Be Like…

🕵️‍♂️ Customer: Finds brand via SEO, researches for weeks
🛍️ Customer: Finally buys via a retargeting ad
📊 GA4: "Paid Ads did EVERYTHING!"
🤦 SEOs: "Can I at least get partial credit?"
#SEODeservesBetter #GA4Shenanigans

Arun Chandra

@arunchandrac.com

1 year ago

SEOs Setting Up Custom GA4 Audiences

🛠️ Step 1: Track first-click SEO users
🔥 Step 2: Set audience triggers
🤯 Step 3: Fight GA4’s default attribution model
📊 Step 4: Still gets undervalued
#WhyIsThisSoHard #SEODeservesBetter