Arun Chandra

@arunchandrac.com

1 year ago

SEOs vs. GA4 Attribution Reports

🎭 SEOs: "Organic search matters!"
🎭 GA4: "Not in my reports."
🎭 SEOs: "…Fine, I’ll use custom events."
🎭 GA4: "Good luck with that!"
#GA4Pain #SEOIsUnderrated

Arun Chandra

@arunchandrac.com

1 year ago

Trying to Explain ROAS for SEO in GA4

🧑‍🏫 SEO: "SEO plays a role across multiple touchpoints!"
📉 GA4: "Nah, paid ads did it all."
🤡 Marketing team: "Let’s cut SEO budget!"
#SEOIsUnderrated #AttributionWars