Remember, when your Google Ads campaign goes off the rails, keep your SHIRT!

Summarize
Hypothesize
Investigate
Recommend
Test

@smxmuenchen.bsky.social
#smxmunich

SMX Munich 2025: Succeed with STAT

Want to make sure your SEO strategy is built with this in mind? Get the slides here: getstat.com/smxm25 🔗 #SMXMunich

Your biggest SEO blindspot? You may not be measuring an important ranking signal.

@tcapper.co.uk’s #SMXMunich session revealed:

✅ Brand strength may be key to surviving an update.
✅ The implications of HCUs being integrated into Core Updates.
✅ How SEOs can measure brand.

SMX Munich 2025: Succeed with STAT

Want to make sure your SEO strategy is built with this in mind? Get the slides here: getstat.com/smxm25 🔗 #SMXMunich

@jono.id making #seo fun through puppies @smxmuenchen.bsky.social #smxmunich

Hey everyone at #smxmunich - make sure you come to the main stage at 12:10 for my epic movie-themed presentation on using UGC to improve your site content... there are 100 sci-fi movies with at least one for every year in the last 57 years!

So psyched to see @davidmihm.bsky.social up next at #smxmunich

Such a great reminder to focus on the right needs, not "high volume". @smxmuenchen.bsky.social @dalebertrand.bsky.social #smxmunich

Enjoying @dalebertrand.bsky.social perspective on how to evolve our organic strategies for evolving consumer behaviour

@smxmuenchen.bsky.social
#smxmunich

Love getting to learn from @dalebertrand.bsky.social at @smxmuenchen.bsky.social #smxmunich

Here's to #AI and all the growth it enables 🔥

A great surprise seeing @themarketinganu.bsky.social at #SMXMunich today and last night.

My PPC "twin", she has done so much with PPC Live. I'm so impressed.

Now we are co-workers!
@semrushofficial.bsky.social

Talia. Navah. Jyll. Dana.
*mic drop*

@navah.bsky.social @danaditomaso.com
@smxmuenchen.bsky.social
#smxmunich

Loving all the #amazon insights from @robynjohnson.bsky.social 🔥 So excited for her to be rocking the @smxmuenchen.bsky.social stage ❤️
#smxmunich

"We are completely ignoring who our customers are"
- Talia Wolf

Focus on EMOTIONS, not features

@smxmuenchen.bsky.social
#smxmunich

So pumped for the knowledge bombs being dropped by Talia Wolf @smxmuenchen.bsky.social #smxmunich

The amount of love in this photo... can you feel it? 🥰🥰🥰

@themarketinganu.bsky.social
@smxmuenchen.bsky.social
#smxmunich

"Conversion rates plummet when you have frequent changes"
- @navah.bsky.social

New @optmyzr.bsky.social data about how frequent / infrequent changes in your Google Ads account correlate with performance

I've seen the full study, PPCers will feel VINDICATED 🤓

@smxmuenchen.bsky.social
#smxmunich

Let’s Talk Numbers: HCU is Not What You Think and You Are Not Measuring the Biggest Ranking Factor

📢 For those heading to SMX Munich, @tcapper.co.uk is leading a session tomorrow on the surprising truth behind Google’s Helpful Content Update: your brand (not just content) drives SEO success 😮 Don’t miss out: bit.ly/4iSBLQ8 #SMXMunich

"Broad match and DSA do great things, but you don't need both"
- @navah.bsky.social

And of course, she's setting the record straight on Search Max 🧐

@smxmuenchen.bsky.social
#smxmunich

Learning about the path and victory to profit for low budget Google Ads accounts with @navah.bsky.social 🤩

@smxmuenchen.bsky.social
#smxmunich

Love the @optmyzr.bsky.social data Fred is sharing @smxmuenchen.bsky.social #smxmunich

"Automation is unstoppable!"
- Fred Vallaeys

The ultimate Google Ads Truth

@smxmuenchen.bsky.social
#smxmunich

Drop traffic as a KPI

@randfish.bsky.social #smxmunich

"Stop optimizing for traffic. Start optimizing for influence."
- @randfish.bsky.social

@smxmuenchen.bsky.social
#smxmunich

Traffic is a vanity metric, y’all…

@randfish.bsky.social #smxmunich

Lots of peope at #smxmunich for @randfish.bsky.social’s opening keynote…

Too all those who think "everyone" is switching from Google to ChatGPT. 😏 #seochat #ppcchat
#smxmunich @randfish.bsky.social

"I can't find any evidence that Google is dying or search is dying.

But traffic is dying."
- @randfish.bsky.social

@smxmuenchen.bsky.social
#smxmunich

10% of all Google searches are Google image searches.

Google image search is, like, twice the size of Bing 🤯

That's food for thought for your SEO/content strategy, according to @randfish.bsky.social

@smxmuenchen.bsky.social
#smxmunich

Marketing Analytics Data is Wrong. Can It Be Fixed? I have written many posts and resources (and created two courses) on how to set up Google Analytics. Beyond our website, there are millions of resources on the internet on how to set up any analytics ...

If you're at #smxmunich this morning and listening to @randfish.bsky.social's excellent talk on the end of traffic and thinking "how can I possibly report on results without traffic and attribution??" I have the answer for you and it's called Effectiveness:
www.linkedin.com/pulse/market...