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Nearly half of consumers worry about supplement safety, over a third don’t know which brands to trust.

Transparency builds confidence. Safety isn’t optional.

https://ow.ly/uunI50YmJhf

#WeTestYouTrust #ConsumerTrust #SafetyIsntOptional

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Safety isn’t optional.

Steph explains why trust, transparency and accountability matter when choosing supplements.

https://ow.ly/yqg150YkwZZ

#WeTestYouTrust #AG1 #InformedSport #ConsumerTrust #SafetyIsntOptional

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86% of consumers are more likely to buy from brands they trust.

Trust changes behaviour.

To learn more about the INFORMED certification process, visit the INFORMED website at the link below!

https://ow.ly/AN4550Ykya0

#WeTestYouTrust #ConsumerTrust #SafetyIsntOptional

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High standards don’t stop at training.

Sinéad shares why clear, transparent information helps her feel confident about the supplements she chooses.

https://ow.ly/rbmP50YkwPl

#WeTestYouTrust #AG1 #InformedSport #ConsumerTrust #SafetyIsntOptional

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Video

Consumers are willing to pay more for quality.

Because trust isn’t cheap – and it shouldn’t be.

To learn more about the INFORMED certification process, visit the INFORMED website at the link below!

https://ow.ly/QqJo50YkpoS

#WeTestYouTrust #ConsumerTrust #SafetyIsntOptional

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Informed consumers expect more.

Lesley explains why certification is non-negotiable when choosing brands he trusts.

See AG1's full list of certified products at the link below!

https://ow.ly/IE8u50YgQ88

#WeTestYouTrust #AG1 #InformedSport #ConsumerTrust #SafetyIsntOptional

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Transparency drives decisions.

75% of consumers say it matters – and many are willing to switch brands because of it.

Trust changes behaviour.

https://ow.ly/g04q50YgPou

#WeTestYouTrust #ConsumerTrust #SafetyIsntOptional

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Video

Sports nutrition is no longer niche.

Nearly 1-in-3 consumers globally use sports nutrition products – and they expect brands to earn their trust.

https://ow.ly/t38950YgPhm

#WeTestYouTrust #ConsumerTrust #SafetyIsntOptional

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Video

Loyalty starts with transparency.

94% of consumers stay loyal to brands that are open and honest about what’s inside.

To learn more about the INFORMED certification process, visit the INFORMED website at the link below!

https://ow.ly/j7pP50YgOCz

#WeTestYouTrust #ConsumerTrust #SafetyIsntOptional

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Video

Trust matters at the point of purchase.

40% of consumers say a quality seal increases their likelihood of buying a supplement.
Transparency isn’t a nice-to-have – it’s a decision driver.\

https://ow.ly/rzac50YgLfI

#WeTestYouTrust #ConsumerTrust #SafetyIsntOptional

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