This pretty much set up the protocol…in my work for the Company…feeding vanguard theory,almost always from the left side of the spectrum,back into the corporate machine.The machine could swallow everything, incorporate it…a master pattern or…the pattern of the master.

#SatinIsland
#TomMcCarthy

While my supposed business…as a corporate ethnographer, was to garner meaning from all types of situation…I sometimes allowed myself to think that, in fact, things were precisely the other way round: that my job was to put meaning in the world, not take it from it.

#SatinIsland
#TomMcCarthy

Forget family,or ethnic and religious groupings:corporations have supplanted all these as the primary structure of the modern tribe….The corporation has its gods…high priests and its outcasts….its rituals,beliefs and superstitions…its Unknowns or Unspoken’s.

#SatinIsland
#TomMcCarthy

What does an anthropologist working for a business actually do…we unpick the fibre of a culture…and let a client in on how they can best get traction on this fibre so that they can introduce…their own…mini-narrative (a convoluted way of saying: sell their product).

#SatinIsland
#TomMcCarthy