Hamidi Brings Scented Storytelling to Paris Modest Fashion Week
PARIS, April 20, 2026 /PRNewswire/ — Some moments are seen, others are felt. At Paris Modest Fashion Week, Hamidi transformed the runway into something far more immersive, where fashion moved not only through form but through air itself. As an official sponsor, the Dubai born fragrance house introduced its world of non-alcoholic perfumery to Paris, inviting the audience into an experience that lingered long after each look had passed. The highlight unfolded during the Hamidi x Betul Saday showcase, where fabric and fragrance existed in quiet harmony. As models stepped forward in Betul Saday’s fluid silhouettes, scent became an extension […]
