Why there are no great writers anymore
Statements like “Tiktok is ruining literature” or “Tiktok has ruined reading” have been at the core of book discourse online and off for over two years now. We’ve arrived at a point in book culture where the publishing landscape is, for better or worse, shaped by Tiktok, more specifically the book niche on Tiktok, the infamous booktok. Whether you agree that booktok is the end of literature or the future of storytelling, the fact remains that at the moment, writers are all but subjugated to its volatile trends. In this video, I talk about what this might mean for individual authors and for the figure of the "great writer". timestamps: 00:00 - intro 01:59 - what is a "great writer"? 08:28 - everyone's a sellout now 23:24 - likeability is a jail 29:47 - to promote or not to promote references and resources: videos on the "tiktok is ruining literature" debate Jack Edwards: https://www.youtube.com/watch?v=xtG4OKU7q-M&t=107s The Book Leo: https://www.youtube.com/watch?v=gu2Q1unqr7U&t=2027s videos about the Cait Corrain situation with Cindy: https://www.youtube.com/watch?v=FY4vgK9B8sk videos about the "death of the It Girl" Jordan Theresa: https://www.youtube.com/watch?v=RQiZlKoAbSg&t=8s Nicole Rafiee: https://www.youtube.com/watch?v=XOkoT4fwzt4 the one Mina Le video I mentioned: https://www.youtube.com/watch?v=kH6Xmkd1g6k The Polyester podcast episode about the "people's princess": https://open.spotify.com/episode/1EldY86TKyCie5c6Prsxq6?si=pyCUt0odSmy-jXd5OxYdCA Briana Soler's newsletter: https://brianasoler.substack.com/p/back-to-basics Articles Literary It Girls: https://www.nylon.com/life/the-makings-of-a-literary-it-girl Everyone's a sellout now: https://www.vox.com/culture/2024/2/1/24056883/tiktok-self-promotion-artist-career-how-to-build-following Cait Corrain Guardian story: https://www.theguardian.com/books/2023/dec/13/cait-corrain-publisher-drops-author-fake-accounts-review-bomb Alex Aster Guardian story: https://www.theguardian.com/books/2022/aug/16/alex-aster-interview-lightlark-booktok-tiktok Books A Very Short Introduction to Bestsellers: https://global.oup.com/academic/product/bestsellers-a-very-short-introduction-9780199214891?cc=gb&lang=en&# The Death of the Artist: How Creators are Struggling to Survive in the Age of Billionaires and Big Tech: https://us.macmillan.com/books/9781250125514/thedeathoftheartist Thank you so much for watching xxx
Das #autor_innenleben und das Problem des #Selfmarketing: Wie Social Media Autor*innen alles abverlangt – und doch notwendig ist, um sichtbarkeit zu erreichen.
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