New Study Reveals Marketing's Blind Spot: Technology Targets but Lacks Connection Recent research from Signal Theory sheds light on modern marketing shortcomings, emphasizing the need for an emotional connection over mere targeting.

New Study Reveals Marketing's Blind Spot: Technology Targets but Lacks Connection #United_States #Kansas_City #Branding #Signal_Theory #Human_Resonance_Score

Andy's Frozen Custard Partners with Signal Theory for Strategic Growth Ahead of 40th Anniversary Andy's Frozen Custard has appointed Signal Theory as its agency of record to enhance brand strategy and creative marketing as the chain celebrates its 40th anniversary in 2026.

Andy's Frozen Custard Partners with Signal Theory for Strategic Growth Ahead of 40th Anniversary #United_States #Kansas_City #Brand_Strategy #Andy's_Frozen_Custard #Signal_Theory