Screenshot of the Forbes Expert Panel article titled “20 Underrated Qualities of Great Marketing and Comms Leaders” published in Forbes on June 3, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong identify underrated qualities that great marketing and communications leaders bring to the table that drive real impact in this article.

Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “20 Underrated Qualities of Great Marketing and Comms Leaders” published in Forbes on June 3, 2025. Toby’s comment is #20 and titled “The Ability To Translate Signals Into Foresight”. It reads: “CMOs are undervalued as multidimensional value creators fueling revenue, relevance, growth, innovation and reputation. They translate cultural, consumer and stakeholder signals into strategic foresight. Boards biased toward CFOs and COOs as members over board-ready CMOs with P&L experience miss both risks and opportunities in brand equity, stakeholder trust and enterprise value.”

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Check-out our recent Forbes Councils Expert Panel article on underrated qualities of great marketing and communications leaders who drive real impact:

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