The strongest move? Guard your memory like your mind.

Because disinfo doesn’t care if you believe today — only that you forget who told you tomorrow.

#FightDisinformation #SleeperEffect #ThinkBeforeBelieving

Ever dismiss a claim because the source seemed sketchy — but months later, find yourself believing it anyway?

That’s the sleeper effect.

Over time, people forget the source but remember the message. 🧵 #SleeperEffect

Here's is a sound bite from my interview with @fdleeauthor.bsky.social in which we try to figure out if a new word has been created: #folklore #folkloring #fairies #fae #booksky #authorsky #cabbagefairy #satire #sleepereffect #justworldbelief #faesky #fairysky

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My latest episode with @fdleeauthor.bsky.social is live: www.buzzsprout.com/admin/227530... #folklore #folkloring #fairies #fae #booksky #authorsky #cabbagefairy #satire #sleepereffect #justworldbelief