Yeni görevi kapsamında geliştirici ekosistemini genişletmek, kurumsal ilişkileri güçlendirmek ve şirketin dünya genelindeki, özellikle ABD’deki varlığını artırmak için çalışmalar yürütecek. Demeter ayrıca #SonicStrategy CEO’luğundan ayrılarak, Executive Chair pozisyonunu üstlenecek.

Hats off to all who helped with our online experiment re: sound/scent associations. I presented the findings (along with our lab experiment) at the Pangborn Sensory Science Symposium. Check out my post here: www.linkedin.com/posts/stevek...

#SonicStrategy #Pangborn2025 #MusicScience #crossmodalism

Sonic Labs Invests $40M in SonicStrategy to Fund U.S. Expansion - Crypto Economy SonicStrategy secured $40 million in convertible financing from Sonic Labs through an S token promissory note.

💰 Sonic Labs invests $40 M in SonicStrategy 🚀

Sonic Labs has invested $40 million in SonicStrategy to fund its expansion in the United States and enhance its footprint in the blockchain industry.

#SonicLabs #SonicStrategy #Blockchain #Finance

Soundscapes of the Future: Safety and Harmony in EV Sounds SXSW 2025 Schedule | For a century, much of vehicle engineering was about masking sounds. In the EV revolution and its absence of internal combustion engines, vehicle engineers are challenged with bri...

Won’t be long now…

Join GM’s Jay Kapadia and me today at 4PM(CDT) for our #SXSW2025 fireside chat, diving deep into the power of sound and its implications for sound design for EVs.

You’ll find session details here:
schedule.sxsw.com/2025/events/...

#SonicStrategy #SXSW #EV

A photo of the SiriusXM logo with the phrase "Shaping the Future of Audio" in the background

A photo of Steve Keller's CES Exhibitor badge, on tope of a pillow that has been embroidered with "SiriusXM Media"

A photo of a neon SiriusXM logo

Kicking off #CES2025 in Vegas!

We've got a busy week, exploring #TheFutureOfAudio with Studio Resonate's "Super Sonic Sound Summit," a Sonic Sommelier wine/sound pairing, a floor tour with friends from Razorfish, and participating in an "AI House" panel.

Catch me if you can 😏

#SonicStrategy

6 Ways to Unlock Audio’s Potential in 2025 Audio’s future is full of possibility, but realizing its full potential requires a fundamental shift.

2025 is almost here!

Rather than yet another "Audio Trends Report," I'm offering six suggestions I think will help brands & agencies unlock audio's potential & maximize ROAS in the year ahead.

Link to the @adweek.bsky.social article here: www.adweek.com/partner-arti...

#SonicStrategy #Marketing

When it comes to brand design, you shouldn't ignore the #crossmodal relationships between sound and our other senses.

Check out this issue of Transform Magazine for more on the topic (with a few bits and bobs from moi)

transformmagazine.net/articles/202...

#SonicStrategy #Multisensory

3) The other two papers were co-authored with my friend and compatriot in #crossmodal arms, @ox.ac.uk's Charles Spence.

You'll find them here (onlinelibrary.wiley.com/doi/10.1002/...) and (marketing.expertjournals.com/ark:/16759/E...)

#SonicBranding
#SonicStrategy

1) I've spent a great deal of my career focused on how sound can shape brand perception & consumer behavior. Happy to have three publications cited into this new ARF white paper on #sonicbranding : thearf-org-unified-admin.s3.amazonaws.com/ARF%20Counci...

#SonicStrategy #Branding
#Advertising

..and a few additional tags: #MusicScience #MusicSkyence #Marketing #SonicStrategy #Strategy #Marketing

Hello, Bluesky!

I'm hoping to make the transition from X. It's a bit daunting to think of building a new community here, but it's time.

In my next few posts I’ll share examples of content related to my interests: #SonicStrategy #MusicScience #SonicDiversity #SonicBranding
#BehavioralScience