Why Do Sports Victories Feel Personal? Sports are considered one of the great unifiers. That is the historical reason behind conducting events like the Olympics and the FIFA World Cup: to foster harmony, unity, collective peace.

Why do we care so much about the triumphs and defeats, the epic highs and lows of our sports team? #SportsAndIdentity and group dynamics are a vibrant area of #SocialPsychology research. Learn more in our #ResearchSpotlight: https://ow.ly/kn4W50XOLlH

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