Explore Saint Louis warns of weaker meetings market in 2026, outlines strategy to boost leisure travel and optimize America’s Center Brad Dean, CEO of Explore Saint Louis, told the Transportation and Commerce Committee that new economic modeling shows a possible dip in meetings and convention business in 2026; he outlined steps including targeted digital marketing, leveraging major one-off events, a strengthened film office and facility upgrades at the America’s Center and Dome.

Explore Saint Louis is gearing up for a challenging 2026 with a strategic plan to offset projected declines in meetings and conventions while revitalizing the visitor economy.

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