Behind the Customer Persona One of the most common mistakes businesses make with cust...

... in which I explain what car insurance advertising can teach SMB marketers about customer personas. #StateOfSocial20 #ContentMarketing https://www.smperth.com/news/create-customer-personas/

It's day 2 of #StateOfSocial20. Don't forget to check out my virtual session on the importance of fact checking for some comic book fun and a terrible gag that I manage to drag out for nearly half an hour ...

How Data Ethics Can Respond to The Social Dilemma The general public is increasingly cynical and suspicious...

It's time for marketers to stop thinking what they CAN do with customer data and consider whether they SHOULD. Via @SMPerth #SocialDilemma #StateOfSocial20 https://www.smperth.com/news/ethics-social-dilemma/

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... in which I tackle the biggest workplace issue for many creative or knowledge-based workers – constant distraction. #ContentWriting #StateOfSocial20 skedsocial.com/blog/the-sound-of-silenc...

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... in which I explore what to look for when selecting the digital tools and apps for your content writing toolkit.. Via @getskedsocial #WritingTools #StateOfSocial20 skedsocial.com/blog/finding-the-right-w...

For Social Media Managers, Every Day is Back to School fo... Social media keeps changing, which is a challenge for soc...

Keeping up with social media can feel like trying to eat soup with a fork! It just moves too fast and can leave you in a mess. #SocialMediaMarketing #StateOfSocial20 www.smperth.com/news/smm-professional-de...

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... in which I get out one of my fave soapboxes – the importance of editorial style guides for any brand regularly publishing content. Via @getskedsocial #ContentWriting #StateofSocial20 skedsocial.com/blog/how-to-create-an-ef...

If you've got your ticket to #StateOfSocial20, don't forget to check out the virtual sessions and extras, where you'll find me carrying on about the importance of fact checking in a session with a comic book twist.

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... in which I discuss how to give your brand a recognisable personality with a strong tone of voice. Via @getskedsocial #ToneOfVoice #ContentWriting #StateOfSocial20 skedsocial.com/blog/how-to-find-your-br...

Pop Culture hits Social Media Managers hard Social media managers routinely need to demonstrate level...

... in which I ponder the challenges social media managers face trying to keep up with the rapid pace of pop culture. #StateOfSocial20 #SocialMedia https://www.smperth.com/news/smm-pop-culture/

For Social Media Managers, Every Day is Back to School fo... Social media keeps changing, which is a challenge for soc...

Keeping up with social media can feel like trying to eat soup with a fork! It just moves too fast and can leave you in a mess. #StateOfSocial20 #SocialMediaMarketing www.smperth.com/news/smm-professional-de...