The Science of A/B Testing: Beyond Simple Changes You've Been Lied To About A/B Testing Let’s be honest. When you hear "A/B testing," what's the first thing that pops into your head? A green button versus a red…

The Science of A/B Testing: Beyond Simple Changes #pvalueexplained #conversionrateoptimization #multivariatetestingvsabtesting #datadrivenmarketing #samplesizecalculator #statisticalsignificance #experimentationculture #confidencelevel #splittestingstrategy #ABtestinghypothesis

7/12 When comparing siblings who were exclusively breastfed for 6 months vs partially breastfed for 6 months? NO statistically significant differences! #StatisticalSignificance #NuancedData

The great #DonaldShoup writes about the many limitations of #tripgeneration studies here www.cnu.org/sites/default/files/DSho... #statistics #garbageingarbageout #statisticalsignificance #bias

The Guardian view on statistics in sciences: gaming the (... <strong>Editorial:</strong> Statisticians are calling on ...

It’s the end of #StatisticalSignificance as we know it (And it feels fine).

amp.theguardian.com/commentisfree/2019/mar/2... via @guardian

"We agree, and call for the entire concept of #StatisticalSignificance to be abandoned."