#StoryOrDie

Story or Die You may think that the only people who need to read this book, and therefore this review, are writers, but you would be wrong. For, as my father (and many others before him and since) said, “clear …

Anyone who wants to make a convincing argument should read @LisaCron’s #StoryOrDie. Or anyone who wants to know why their convincing arguments aren’t convincing anyone other than themselves. Our review: the-agency-review.com/story-or-die #writing #story #marketing #brains #advertising

Story or Die You may think that the only people who need to read this book, and therefore this review, are writers, but you would be wrong. For, as my father (and many others before him and since) said, “clear …

Citing neuroscientists like @pauljzak, @gazz_michael, @affectivebrain, @davideagleman, @aaker & more, @LisaCron unpacks how our brains really work & why how you’re building your arguments is really wrong. We review #StoryOrDie: the-agency-review.com/story-or-die #writing #story #advertising

Story or Die You may think that the only people who need to read this book, and therefore this review, are writers, but you would be wrong. For, as my father (and many others before him and since) said, “clear …

The only thing the same about how we communicate today compared to thousands of years ago is the way our brains work. Which matters because everything else is different. We review @LisaCron’s #StoryOrDie: the-agency-review.com/story-or-die #writing #story #marketing #brains #advertising

Story or Die You may think that the only people who need to read this book, and therefore this review, are writers, but you would be wrong. For, as my father (and many others before him and since) said, “clear …

There’s more in @LisaCron’s #StoryOrDie than we could unpack in one review, but the little we do should change the way you think about your customers, your ad agency & your #advertising. So maybe it should be called “Read it or Die”. Our review:

the-agency-review.com/story-or-die

#marketing

Story or Die You may think that the only people who need to read this book, and therefore this review, are writers, but you would be wrong. For, as my father (and many others before him and since) said, “clear …

.@LisaCron digs deep into #neuroscience to uncover how brains process arguments, facts, emotion & story, and finds out that you’ve basically been making your advertising the wrong way. We review #StoryOrDie: the-agency-review.com/story-or-die #writing #story #marketing #brains #advertising